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Thursday, March 3, 2016

North America Smartphone Sales Dropped 6.5% in the fourth quarter of 2015


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Smartphone business is now highly saturated specifically in the high end models from established Samsung and Apple and, from Chinese makers like Huawei and Xiaomi. According to a report from GfK a research firm from Nuremberg, Germany smartphone sales in the fourth quarter of 2015 reached $23.9 billion in North America which decreased from $25.6 billion for the fourth quarter of 2014.

In the U.S., smartphone sales in the fourth quarter of 2015 was $20.5 billion, down from $21.8 billion for the same periods.

Other region which experience major declines in the fourth quarter of 2015 was Latin America, which saw a 12.7% decrease. In Cenral and Eastern Europe the sales in value decreases by 10.8% though their unit sold actually increased by 3.6%.

However, in China smartphone sales are experiencing huge increase of 12%. China’s influence is massive, with double the number of smartphones sold compared to any other region, at 106 million for the quarter, GfK reported.

iPhone
Samsung
Xiaomi
Huawei

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