Thursday, March 3, 2016
North America Smartphone Sales Dropped 6.5% in the fourth quarter of 2015
Smartphone business is now highly saturated specifically in the high end models from established Samsung and Apple and, from Chinese makers like Huawei and Xiaomi. According to a report from GfK a research firm from Nuremberg, Germany smartphone sales in the fourth quarter of 2015 reached $23.9 billion in North America which decreased from $25.6 billion for the fourth quarter of 2014.
In the U.S., smartphone sales in the fourth quarter of 2015 was $20.5 billion, down from $21.8 billion for the same periods.
Other region which experience major declines in the fourth quarter of 2015 was Latin America, which saw a 12.7% decrease. In Cenral and Eastern Europe the sales in value decreases by 10.8% though their unit sold actually increased by 3.6%.
However, in China smartphone sales are experiencing huge increase of 12%. China’s influence is massive, with double the number of smartphones sold compared to any other region, at 106 million for the quarter, GfK reported.