Taiwanese tech giant Asustek Computer Inc launched ASUS Zenfone Go in India, it is their first “affordable” smartphone in the country. They want to enter the budget smartphone market in the 3rd largest smartphone user in the world.
The company said that India is a critical market for them and they want to give cutting-edge products to consumers seeking the power-packed design sensibilities of a high-end smartphone at competitive prices.
The ZenFone Go is priced at 7,999 rupees or US$121 and available now at Flipkart, the number 1 e-commerce website in India.
The ZenFone smartphone runs on Android 5.1 Lollipop-based ZenUI. Under the hood it got 1.3GHz MediaTek MT6580 quad-core processor, Mali 400MP2 graphics. The display is at 5 inches with HD resolution of 1280 x 720, and 2GB of RAM.
In terms of connectivity, there is Wi-Fi, Bluetooth, A-GPS, 3G (HSPA+) network access and a microUSB port. It is powered by a 2,070mAh battery and comes with dual-SIM support. However, the smartphone does not have 4G LTE support just 3G.
The smartphone is equip with an 8-megapixel rear camera sensor with LED flash and a 2-megapixel selfie camera sensor on the front.
The Zenfone Go comes in Pure Black, Glamour Red, or Ceramic White color. It comes in 16GB and 32GB internal storage options, which can be further expanded via MicroSD card.
Asustek chief executive officer Jerry Shen said last month that they have plans to launch one or two low-priced ZenFone Go smartphones each year in emerging markets, like Indonesia, India, Vietnam and Thailand.
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